A final check before your site goes live: set up your SEO so your club's website looks good in search results, then run through the checklist below to make sure everything is ready. If you'd like a second set of eyes before publishing, reach out to your 360Player web team — email [email protected] or use the in-app chat.
Jump to: Page SEO · Image Alt Text · Additional Settings · Final Checklist
Page SEO
Open the Page SEO panel to see a list of all the pages on your website, each with a Title and Description field. These are the meta title and meta description — the text that shows up as the clickable headline and summary in Google search results.
Click on a page to edit its Title and Description directly, or
Use the Generate Meta Tags button to let AI write them for you.
When you click Generate Meta Tags, you'll be asked to choose between Missing Tags Only (only fills in pages that don't have a title/description yet) and All Tags for All Pages (regenerates everything).
Next, you'll be asked to give the AI some context in the AI Context window: your business name, what your business does, the area you serve, and any extra free-text context you want to add. The more detail you give here, the better the generated text will be.
The AI then generates a title and description for each page. You'll land on a Review your meta tags screen showing every page with its new title and description, along with a character count for each. Review them, deselect any pages you don't want to update, edit the text if needed, and save.
Image Alt Text
Open the Image Alt Text panel to see a list of images on your website that are missing alt text, along with a field to add it for each one. Alt text is a short description of what's in an image — it helps search engines understand your images and also improves accessibility for visitors using screen readers.
You can type alt text in manually for each image, or click Generate Alt Text to have AI write it for you, the same way as with the meta tags.
Additional Settings
Open Additional Settings for a few more site-wide options:
Favicon — the small icon shown in the browser tab and next to your site in Google's mobile search results. We recommend using a square version of your club logo.
Social Image — the image shown when your website is shared on social media, for example when someone posts your website link on Facebook or Instagram.
No Index toggle — turning this on tells search engines not to include a page in search results. Leave this off for pages you want people to find via Google.
Your site also automatically generates a sitemap.xml, robots.txt, and llms.txt file, which help search engines (and AI tools) understand and crawl your site. You don't need to create these yourself.
Tips
Fill in Page SEO for every page before you publish — it's one of the easiest ways to improve how your club's site performs in search.
Giving the AI generator good context (a clear business description and area served) makes a big difference in the quality of the generated titles and descriptions.
Always review AI-generated text before saving — it's a great starting point, but you may want to tweak it to sound more like your club.
Final Checklist
Before you click Publish, run through this list:
The right teams are enabled in Website Settings.
Your Business Info has the right contact details.
The pages have been set up.
SEO titles, descriptions, and image alt text are uploaded — see Page SEO and Image Alt Text above.
Then you're ready to publish! Still unsure about something? Loop in your 360Player web team before you go live — [email protected] or the in-app chat.